Falkis Haziq
Mar 22, 2022
Successful First-Time Participation Yields High Engagement, Brand Visibility, and Strategic Growth
Archidex 2024, the world’s largest architecture event, brought together over 500 exhibitors and more than 30,000 visitors at the Kuala Lumpur Convention Centre (KLCC) over four dynamic days. Drawing contractors, developers, and homeowners from across the globe, the event served as a premier platform for innovation and industry networking.
Embun Lighting & Decoration Makes a Powerful Entrance
Marking our debut at Archidex, Embun Lighting & Decoration participated as a specialist lighting supplier, showcasing a range of customized lighting solutions designed for modern interiors and architectural spaces. As first-time exhibitors, our primary objective was to establish a strong foothold in the competitive international market while introducing our brand as a trusted name in lighting design.
Strong Branding and Market Presence
Our presence was driven by a clear branding strategy focused on visibility and credibility. We successfully distributed over 3,000 sales kits, offering visitors detailed insights into our lighting products and capabilities. This effort significantly enhanced brand awareness and positioned us as serious contenders in the lighting customization field.
Engaging with a Diverse and Influential Audience
Archidex’s visitor tagging system provided insight into attendee profiles, enabling meaningful engagement with high-profile contractors, developers, and design professionals. This led to promising connections with key decision-makers in the construction and design industries.
High-Impact Lead Generation
As a result of our proactive engagement strategies, over 1,000 visitors registered for post-event consultations, a testament to the demand and interest generated by our booth and offerings. These leads represent valuable future business opportunities and collaborations.
Strategic Promotion of Embun Subsidiaries
In addition to spotlighting our lighting solutions, we used the platform to promote our sister brands:
Embun Art Gallery, featuring printed art canvas, acrylic, and wallpaper solutions.
Embun Design Studio, offering end-to-end interior design and construction services.
This cross-brand promotion helped amplify our presence and introduced our comprehensive design ecosystem to a broader audience.
Conclusion: A Milestone in Market Expansion
Archidex 2024 was a transformative milestone for Embun Lighting & Decoration. Our participation yielded tangible results in terms of brand visibility, lead generation, and strategic expansion. We are excited to build on this success and continue growing our influence within the lighting and interior design industries.